15 April 2025
On October 11, DESCOURS & CABAUD launched its very first live shopping event, supported by the PPE, OPSIAL, and Digital Marketing teams. This was a unique commercial operation for the Group and the professional distribution sector.
The initiative aimed to boost PROLIANS’ digital channel, raise brand awareness, support the launch of the Autumn-Winter PPE collection, stimulate sales, and bring teams together – from headquarters to stores – around a new format.
It was a successful venture, as this live shopping event, broadcast on prolians.fr and social media, both live and on replay, generated numerous views, enthusiastic feedback from customers and manufacturers, and strong digital activity on the day. Several PROLIANS subsidiaries took advantage of the event by organizing and hosting their own PPE fashion shows in stores at the same time, with sales to boot, thereby contributing to the profitability of this omnichannel operation.
Product videos, produced alongside the live shopping event, were then posted on the prolians.fr website, helping to improve the digital performance of the PPE concerned. Other live shopping events are already planned for 2025.
Watch the video best of (duration: 00:47):
LIVE SHOPPING?
It is an online sales session offering products to internet users, live and on video, on social media and/or on an e-commerce website.
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